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Digital Marketing Tools & Techniques (with main focus on Iran’s Environment):
· Websites and CMS (discuss innovative technologies and tools available for web design)
· Site Security and SSL
· Search Engine Optimization (SEO) (discuss the topic and focus on issues related to .ir and Iran’s market)
· Site Structure
· Page names, tags, description, URLs, HTML, XML, and Anchor Text
· Website optimization, Image optimization, robots.txt, mobile site indexing, and user-agent format
· Google webmaster tools and google analytics with focus on Iran’s environment
· SEO for Mobile Phones
· Bing Webmaster Tools
· Local Internet Marketing (focus on Iran’s market for google map, and other engines)
· Social Media Marketing (discusssocial medias including Facebook, Facetime, Twitter, and
· LinkedIn, but focus on the local versions and those widely used in Iran such as Instagram, Facenama, Wathsup and Telegram)
· Video Marketing (discuss YouTube, but focus on Iranian version Aparat, talk about making easy videos and advertising via SM)
· Blog and Content Marketing (discuss blog.ir)
· Promoting website, local business, and RRS feed
· Email Marketing (mailer)
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